3 Music and advertising analysis activities

 THE FUNCTION OF MUSIC:

-As a personal expression

-As communication

-For religious purposes

-For group identify

-As a way to pass on traditions

-To sell a product

-For dance

-To tell a story

-As a form of protest

-To enhance film

-To increase nationalism

-What else??

MUSIC AS A MIRROR:

Music suggets much about the society in which it is created. Music reflects a culture.It expresses experience and also affects experience creating feelings and responses in the listener. Music mirrors society  , sometines raises questions about society's norms and values, and sometimes has the power to bring about change.

When this happens, music can serve a purpose that it was not intended for.For example, popular music has been known to create an identify for groups of people.Songs that were popular during World War II helped unify soldiers- for example The Moldau by Smetana was used as a resistance song during the Nazi occupation.

1-Why groups of people tend to be identified with certain types of music?( heavy metal, punk, rock, hip hop,rap, alternative music etc?

2-Does this kind of identification steretype students? If so, what are the stereotypes associated with specific music genres?

MUSIC AND PUBLICITY

Os presento tres actividades para analizar la música de 4 anuncios publicitarios, las planteo  tanto para comenzar el tema de la música y la publicidad . Estamos acostumbrados a ver y escuchar la música de los anuncios en radio y televisión, ahora vamos a tratar de ver el objetivo de la música en la publicidad a través del análisis. 

Here you have 4 activities to analyze the music of 4 commercials.We are used to seeing and listening to the music of advertisements on radio and television, now we will try to see the purpose of music in advertising through analysis.

1-Ikea:

2-CHIQUILÍN

3-FILIPINOS

 

4-NAVIDUL

 

Listen to the music with attention and answer the questions:

1-Complete the details of the commercial: 

 Product being advertised

Product brand

Slogan

Reason of the ad

Target audience

Ad plot

2-What kind of music have they choosen?

Describe the music : vocal, instrumental, mix,instruments you can distinguish, the rhythm, the style.

Investigate who is the composer and the name of the music.

3-Explain the emotions, feelings that the music wants to transmit with the scenes.

4-What function or functions has this music in this commercial? memorize the brand, reinforce the message, gett attention or target the ad to an audience

5-In your opinion,do you think that the music for the ad is right? Would you play other music?

CREATE A DRIVE , OR WORD TO SHARE IN CLASS